Wednesday, September 14, 2011

Meaning 2

Representational - This is a rendering of a concept for a new iPod design.  It is very realistic and makes the viewer think it is real.  As far as I can tell it is just a concept.  It ties into the abstract and symbolic areas by showing that it is an mp3 player and tries it to apple specifically.

Abstract - It is shaped like a pill instead of the usual retangular iPods.  Also being that this isn't a real product yet, it is an abstraction of the existing one.  The pill shape gives meaning to the symbolic level.

Symbolic - The pill shape could hold the meaning that we are all "swallowing the pill" when using an Apple product.  The reference is from a movie where the characters have a chance to choose their pill which would allow them to live in the real world or a carefully constructed and controlled one.  I would venture to say that this would be a negative commentary on Apple products and I would assume that Apple would want to stay away from this connotation. The symoblic level affects the representational and abstract by influencing the physical form itself. 

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