Thursday, October 13, 2011

Hierarchy

This is a picture of an ergonomic office design.  It demonstrates a few elements of hierarchy but first I'd like to ask you to ignore the man in the chair.  I know it's hard to do because he is one of two things in the photo that has some color to it.  Your eye is immediately drawn to the computer screens because the color is bright and vibrant.  The next thing you notice is the shape of the chairs support system.  It's a large shape that encompasses most of the piece and your eye will not ignore it.  I imagine that if this piece was being seen in action, there would be movement in the screen and from the mans hands.  Of course that movement would probably draw your attention before the shape of the support system.  These are just a few examples of how visual hierarchy works within this piece.

Visual Perception

 This is a coffee making. It is and industrial design product and that is what I'm studying. The product is from Nanpeng Technology (HK) Co., Ltd. It's an example of Top-Down perception because the form is well-known as a coffee maker. The form suggests function and the coffee mugs add to the visual description. If I was craving coffee and I saw this product, I would know immediately that my goal could be achieved.